I realized today. Business is alot like writing code. You're probably thinking, how is that possible? Business is executed by good looking people in nice suits with good speaking skills, while code is written by nerds. But alot of coding, or atleast good coding, is done by reusing stuff that's already been written. We don't try to reinvent the wheel, unless you work for google or something, and for the most part you utilize libraries and code that's already been written and proven functional. I am constantly looking at my old code and copying. Same thing with business. When companies E-mail clients, they usually just write up a proposal once and then for every other client just change the company name at the top. Or if an executive wants to do a presentation on the quarterly earnings, they probably start with the powerpoint they wrote last year and just change the graph. It's just building on top of platforms.